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Toward a classification system of relational activity in consumer electronic communities: the moderators' tale

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Hair, N., Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248 and Shapiro, M. (2010) Toward a classification system of relational activity in consumer electronic communities: the moderators' tale. Journal of Relationship Marketing, 9 (1). pp. 54-65. ISSN 1533-2675

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To link to this item DOI: 10.1080/15332660903552238


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Digitalisation, Marketing and Entrepreneurship
ID Code:18993
Uncontrolled Keywords:classification; electronic community; relationships
Publisher:Routledge
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