Designing persuasive third party applications for social networking services based on the 3D-RAB model

Wiafe, I., Nakata, K. ORCID: https://orcid.org/0000-0002-7986-6012 and Gulliver, S. R. ORCID: https://orcid.org/0000-0002-4503-5448 (2011) Designing persuasive third party applications for social networking services based on the 3D-RAB model. In: Park, J. J.., Yiang, L. T. and Lee, C. (eds.) Future information technology : 6th international conference, FutureTech 2011, Loutraki, Greece, June 28-30, 2011, proceedings. Part II. Communications in computer and information science (185). Springer, Berlin, pp. 54-61.

Abstract/Summary

The use of social networks services for promoting business, teaching, learning, persuasion and spread of information continues to attract attention as most social networking services (SNSs) now allow third party applications to operate on their sites. In the field of persuasive technology, the ability of SNSs to build relationships among their users and create momentum and enthusiasm through rapid cycles also give it a greater advantage over other persuasive technology approaches. In this paper we discuss the 3-dimensional relationship between attitude and behavior (3D-RAB) model, and demonstrate how it can be used in designing third-party persuasive applications in SNSs by considering external factors which affects persuasive strategies.

Item Type	Book or Report Section
URI	https://centaur.reading.ac.uk/id/eprint/24808
Refereed	Yes
Divisions	Henley Business School > Digitalisation, Marketing and Entrepreneurship
Publisher	Springer
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