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The effects of information presentation on real estate market perceptions

Jin, C. and Gallimore, P. (2010) The effects of information presentation on real estate market perceptions. Journal of Property Research, 27 (3). pp. 239-246. ISSN 1466-4453

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To link to this item DOI: 10.1080/09599916.2010.518404


The study seeks to identify systematic differences in perception of the real estate market caused by the frames through which people obtain market information. We operationalise the frames through manipulation of data presentation in a commercial real estate market report, selectively controlling time scale, proportionality distortion and negative value presentation. Our findings suggest that such differences are real and their effects should be taken into account in the design and interpretation of market reports.

Item Type:Article
Divisions:Henley Business School > Real Estate and Planning
ID Code:29308
Additional Information:Special Issue: Behavioural Real Estate Research

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