GM food purchase intentions: linking the theory of planned behaviour with consumer trust and stated choice

Boecker, A., Nocella, G. ORCID: https://orcid.org/0000-0001-9625-6315, Bertazzoli, A. and Lucchi, M. (2004) GM food purchase intentions: linking the theory of planned behaviour with consumer trust and stated choice. In: 8 th ICABR International Conference -Agricultural Biotechnology: International Trade and Domestic Production, July 8 - 11, Ravello, Italy.

Abstract/Summary

After the “European” experience of BSE and further food safety crises consumer trust is playing an increasingly important role in political and marketing decision making. This also relates to the area of consumer acceptance of GM food. This paper integrates consumer trust with the theory of planned behavior and a stated choice model to gain a more complete picture of consumer decision making. Preliminary results indicate that when GM products offer practical benefits to consumers acceptance may increase considerably. Furthermore, both trust and perceived benefits contribute significantly to explaining the level of acceptance.

Item Type	Conference or Workshop Item (Paper)
URI	https://centaur.reading.ac.uk/id/eprint/39783
Refereed	Yes
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
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