Abstract/Summary

While typeface choice is popularly seen as reinforcing the atmosphere value of a document, there is real value in assessing and selecting the right typeface for each job, so that clarity can be maintained at small sizes or on screen, and so that document hierarchies can be made visually explicit. The availability of webfonts and fonts that can be embedded in applications has extended this choice into areas of screen-based design that were, until recently, restricted to the use of widely available core fonts for the web. This chapter outlines the principles that should be considered when choosing type for complex material in print and on line, and in applications such as forms and signage.