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Enjoyment and social influence: predicting mobile payment adoption

Koenig-Lewis, N., Marquet, M., Palmer, A. and Zhao, A. L. (2015) Enjoyment and social influence: predicting mobile payment adoption. The Service Industries Journal, 35 (10). pp. 537-554. ISSN 0264-2069

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To link to this item DOI: 10.1080/02642069.2015.1043278


Models of technology adoption, notably the Technology Acceptance Model and the Unified Theories of Acceptance and Use of Technology, provide good theoretical foundations for understanding mobile payment adoption. This study extends these frameworks by incorporating perceived enjoyment, social influence, knowledge and perceived risk. Replications of established theories are tested in a new context of young people's adoption of mobile payment. Subsequent hypotheses test an extended theoretical framework using an online survey (N = 316). The extended model improves previous models by explaining 62% of variation in intention to use. Against expectations, perceived ease of use had no significant effect on perceived usefulness and intention to use. The study contributes to advancing understanding of perceived enjoyment which had no direct effect on adoption intention but a significant effect on perceived ease of use and usefulness. Social influence reduces perceived risk, and further contribution is made by noting that perceived enjoyment lowers perceived risk.

Item Type:Article
Divisions:Henley Business School > Marketing and Reputation
ID Code:77496
Publisher:Taylor & Francis

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