Psychological and cultural factors in the choice of mortgage products: a behavioral investigationMori, M., Diaz III, J., Ziobrowski, A. J. and Rottke, N. B. (2010) Psychological and cultural factors in the choice of mortgage products: a behavioral investigation. Journal of Behavioral Finance, 11 (2). pp. 82-91. ISSN 1542-7560
It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.1080/15427560.2010.481981 Abstract/SummaryUsing data from three countries that differ economically, culturally, and geographically, this study examines the role of Prospect Theory's reflection effect, a psychological factor, in combination with Uncertainty Avoidance (UA), a cultural factor, on the choice of mortgage products. Experiments were conducted using business professionals in the United States, Germany, and Japan. The results suggest that risk-averse people tend to become more risk seeking, leaning more toward adjustable-rate mortgages (ARMs) when choosing a mortgage type, and that this psychological effect may underlie the mortgage choices of people who tend to choose ARMs, even across countries with different cultures.
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