Increasing value in supply chain: colour, image and typography of wafer product in influencing customers' intention to purchaseKim Man, M. M. and Johannes, S. (2016) Increasing value in supply chain: colour, image and typography of wafer product in influencing customers' intention to purchase. In: Habib, M. (ed.) Supply Chain Management: Applications for Manufacturing and Service Industries. Nova Science Publishers, New York, USA, pp. 231-243. ISBN 9781634849876 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.
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