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The need for capitalizing on the value of a brand name: the case of Sabah State in Malaysia

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Kim Man, M. M. (2007) The need for capitalizing on the value of a brand name: the case of Sabah State in Malaysia. In: The Economics and International Business Conference, 14-17 Dec 2007, Miami, USA.

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Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:University of Reading Malaysia
ID Code:83922
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