Accessibility navigation

Big data and analytics in tourism and hospitality: a perspective article

Mariani, M. (2020) Big data and analytics in tourism and hospitality: a perspective article. Tourism Review, 75 (1). pp. 299-303. ISSN 1660-5373

Text - Accepted Version
· Please see our End User Agreement before downloading.


It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1108/TR-06-2019-0259


Purpose This study aims to discuss the evolution of Big Data (BD) and Analytics in the tourism and hospitality field. It analyses the important role that BD has played so far in tourism and hospitality research and delineates how it might evolve in the future. Design/methodology/approach In line with the Platinum Jubilee Special Issue of Tourism Review, this work consists of a critical and conceptual analysis including a mini literature review of recent work in the area at the intersection of BD and tourism and hospitality research. Findings Findings suggest that tourism and hospitality scholars are increasingly aware of and adopting BD approaches to retrieve, collect, analyse, report and visualise their data. However, a number of avenues for improvement in the use and interpretation of BD and BD analytics as both sets of methods and technology need to be developed. Moreover, BD analytics promise to enhance a number of digital technologies in tourism and hospitality such as AI and IoT that heavily rely on data. As such, the authors envision that a new digital entrepreneurship field might be shaped within the tourism and hospitality literature. Research pathways for future inquiry at the intersection of BD and tourism and hospitality are outlined. Originality/value While thinking retrospectively about research revolving around BD and its role in the tourism and hospitality research field so far, this study also addresses the challenges pertaining to how BD research will be conducted in the next seven decades within tourism and hospitality.

Item Type:Article
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:84982


Downloads per month over past year

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation