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Explaining drug-resistant infection in community pharmacies through effective information design

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Walker, S. ORCID: https://orcid.org/0000-0001-5942-1836, Hignett, S., Lim, R. ORCID: https://orcid.org/0000-0003-1705-1480, Parkhurst, C. and Samuel, F. (2020) Explaining drug-resistant infection in community pharmacies through effective information design. Design for Health, 4 (1). pp. 82-104. ISSN 2473-5132

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To link to this item DOI: 10.1080/24735132.2020.1731201

Abstract/Summary

This paper describes a research project in which information design, human factors, architecture and pharmacy academics worked with pharmacy professionals and pharmacy users to consider how to present information about antimicrobial resistance (AMR) in a community pharmacy setting. Project outcomes – as a result of an innovative design competition – included five different design solutions that explain aspects of AMR within the context of a community pharmacy. The project raised awareness in pharmacy professionals of how design can be used to challenge ideas and encourage new ways of thinking to communicate public health messages. Two winning prototype solutions were installed in a Day Lewis pharmacy in Reading and evaluated by pharmacists and pharmacy users. We make preliminary recommendations for effective health communication in community pharmacies.

Item Type:Article
Refereed:Yes
Divisions:Arts, Humanities and Social Science > School of Arts and Communication Design > Typography & Graphic Communication
Science > School of the Built Environment > Urban Living group
ID Code:89041
Uncontrolled Keywords:information design; health communication; community pharmacy; antimicrobial resistance; indoor built environment
Publisher:Taylor & Francis
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