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Food choice in an interdisciplinary context

Tiffin, R., Traill, W. B. and Mortimer, S. (2006) Food choice in an interdisciplinary context. Journal of Agricultural Economics, 57 (2). pp. 213-220. ISSN 0021-857X

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To link to this item DOI: 10.1111/j.1477-9552.2006.00048.x


Reform of agricultural policies, notably the continuing elimination of production-enhancing subsidies, makes it possible for policies to respond to social issues such as the rural environment and health in future. In this paper, we draw on a Rural Economy and Land Use (RELU) research project which is examining the potential for the development of healthy food chains and the implications for human health and the environment. One of the key issues to be addressed is consumers' willingness to pay for the nutritionally enhanced food products from these new chains, but it is evident that only a partial understanding can be gained from a traditional economics approach. In the paper, we discuss how economists are beginning to incorporate views from other disciplines into their models of consumer choice.

Item Type:Article
Divisions:Life Sciences > School of Agriculture, Policy and Development
Interdisciplinary centres and themes > Soil Research Centre
ID Code:9282
Uncontrolled Keywords:consumer preferences, food choice, interdisciplinarity

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