Downloads

• Aaker, D., & Aaker, J. L. (2016). What are your signature stories? California Management Review, 58(3), 49-65. • Aaker, J., Vohs, K. D., & Mogilner, C. (2010). Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter. Journal of Consumer Research, 37(2), 224-237. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=52888265&site=ehost-live • Aguirre‐Rodriguez, A. (2014). Cultural Factors That Impact Brand Personification Strategy Effectiveness. Psychology & Marketing, 31(1), 70-83. doi:10.1002/mar.20676 • Allcorn, S., & Stein, H. F. (2016). The dysfunctional workplace: Theory, stories, and practice (Vol. 1): University of Missouri Press. • Barwise, P., & Meehan, S. (2004). Don't Be Unique, Be Better. MIT Sloan Management Review, 45(4), 23-26. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=13758583&site=ehost-live • Bech-Larsen, T., & Nielsen, N. A. (1999). A comparison of five elicitation techniques for elicitation of attributes of low involvement products. Journal of Economic Psychology, 20(3), 315-341. • Ben Youssef, K., Leicht, T., & Marongiu, L. (2019). Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement. Journal of Strategic Marketing, 27(8), 696-713. doi:10.1080/0965254X.2018.1464498 • Boje, D. M. (2003). Using Narrative and Telling Stories. In Management and Language: The Manager as a Practical Author (pp. 41-53). London, UK: Sage Publishing Ltd. • Booker, C. (2004). The seven basic plots: Why we tell stories: A&C Black. • Bromley, P., & Meyer, J. W. (2014). “They Are All Organizations” The Cultural Roots of Blurring Between the Nonprofit, Business, and Government Sectors. Administration & Society, 0095399714548268. • Brown, S., & Patterson, A. (2010). Selling stories: Harry Potter and the marketing plot. Psychology & Marketing, 27(6), 541-556. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=50715255&site=ehost-live • Bublitz, M. G., Escalas, J. E., Peracchio, L. A., Furchheim, P., Grau, S. L., Hamby, A., . . . Scott, A. (2016). Transformative stories: A framework for crafting stories for social impact organizations. Journal of Public Policy & Marketing, 35(2), 237-248. • Bucher, S., Jäger, U. P., & Cardoza, G. (2016). FUNDES: Becoming a strategically mindful nonprofit. Journal of Business Research, 69(10), 4489-4498. • Campbell, J. (1949). The Hero with a Thousand Faces (Vol. 30). New York, NY: Pantheon. • Campbell, J., & Moyers, B. (2011). The power of myth: Bantam Doubleday Dell Publishing Group. • Carnevale, M., Yucel‐Aybat, O., & Kachersky, L. (2018). Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets. Journal of Consumer Behaviour, 17(1), e78-e89. • Caswell, D., & Dörr, K. (2018). Automated Journalism 2.0: Event-driven narratives: From simple descriptions to real stories. Journalism practice, 12(4), 477-496. • Charities-Aid-Foundation. (2019). CAF UK Giving 2019. Retrieved from West Malling, Kent, UK: • Chew, C., & Osborne, S. P. (2009). Exploring Strategic Positioning in the UK Charitable Sector: Emerging Evidence from Charitable Organizations that Provide Public Services. British Journal of Management, 20(1), 90-105. doi:10.1111/j.1467-8551.2007.00554.x • Cohen, R. J. (2014). Brand Personification: Introduction and Overview. Psychology & Marketing, 31(1), 1-30. doi:10.1002/mar.20671 • de La Ville, V.-I., & Mounoud, E. (2010). A narrative approach to strategy as practice: strategy making from texts and narratives. Cambridge handbook of strategy as practice, 183-197. • Dixon, J. (2014). Building a storytelling culture. Standard Social Innovation Review. Retrieved from http://ssir.org/ • articles/entry/building_a_storytelling_culture • Dowling, G. R. (2006). Communicating Corporate Reputation through Stories. California Management Review, 49(1), 82-100. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=23160339&site=ehost-live • Duriau, V. J., Reger, R. K., & Pfarrer, M. D. (2007). A Content Analysis of the Content Analysis Literature In Organization Studies: Research Themes, Data Sources, and Methodological Refinements. Organizational research methods, 10(1), 5-34. • Escalas, J. E. (2004). Narrative Processing: Building Consumer Connections to Brands. Journal of Consumer Psychology 14(1/2), 168-180. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=12795622&site=ehost-live • Ferguson, C., van den Broek, E. L., & van Oostendorp, H. (2020). On the role of interaction mode and story structure in virtual reality serious games. Computers & Education, 143, 103671. • Fetscherin, M., & Usunier, J.-C. (2012). Corporate Branding: An Interdisciplinary Literature Review. European Journal of Marketing, 46(5), 733-753. • Fleck, N., Michel, G., & Zeitoun, V. (2014). Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising. Psychology & Marketing, 31(1), 84-92. doi:10.1002/mar.20677 • Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24(4), 343-373. Retrieved from http://idpproxy.reading.ac.uk/login?url= • Gabriel, Y. (1999). Organizations in depth: The psychoanalysis of organizations: Sage. • Gerard, P. (2017). Creative nonfiction: Researching and crafting stories of real life: Waveland Press. • Goedertier, F., Dawar, N., Geuens, M., & Weijters, B. (2015). Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit. Journal of Business Research, 68(1), 157-165. doi:10.1016/j.jbusres.2014.04.005 • Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of personality and social psychology, 79(5), 701. • Gurzki, H., Schlatter, N., & Woisetschläger, D. M. (2019). Crafting Extraordinary Stories: Decoding Luxury Brand Communications. Journal of Advertising, 48(4), 401-414. • Halsall, J., Cook, I., & Wankhade, P. (2016). Global perspectives on volunteerism: Analysing the role of the state, society and social capital. International Journal of Sociology and Social Policy, 36(7/8), 456-468. • Harris-Interactive. (2018). Charity Brand Index. Retrieved from London, UK: http://www.thirdsectorresearch.com/index.php • Haven, K. (2007). Story proof: The science behind the startling power of story: Greenwood Publishing Group. • Herskovitz, S., & Crystal, M. (2010). The Essential Brand Persona: Storytelling and Branding. Journal of Business Strategy, 31(3), 21-28. • Hoeken, H., Kolthoff, M., & Sanders, J. (2016). Story Perspective and Character Similarity as Drivers of Identification and Narrative Persuasion. Human Communication Research, 42(2), 292-311. doi:10.1111/hcre.12076 • Högström, C., Gustafsson, A., & Tronvoll, B. (2015). Strategic brand management: Archetypes for managing brands through paradoxes. Journal of Business Research, 68(2), 391-404. doi:10.1016/j.jbusres.2014.06.009 • Holt, D. B. (2003). What becomes an icon most. Harvard Business Review, 81(3), 43-49. • Holt, D. B. (2016). Branding in the age of social media. Harvard Business Review, 94(3), 40-50. • Hughes, M. Ü., Bendoni, W. K., & Pehlivan, E. (2016). Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers. Journal of Product & Brand Management. • Janssen, S., Van Dalfsen, C. K., Van Hoof, J. J., & Van Vuuren, M. (2012). Balancing Uniqueness and Similarity: A Content Analysis of Textual Characteristics in Dutch Corporate Stories. Public relations review, 38(1), 32-39. • Keller, K. L., Sternthal, B., & Tybout, A. (2002). Three Questions You Need to Ask About Your Brand. Harvard Business Review, 80(9), 80-86. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=7269414&site=ehost-live • Kim, J.-E., Lloyd, S., & Cervellon, M.-C. (2016). Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement. Journal of Business Research, 69(1), 304-313. • Küpers, W., Mantere, S., & Statler, M. (2013). Strategy as storytelling: A phenomenological collaboration. Journal of Management Inquiry, 22(1), 83-100. • Laidler‐Kylander, N., & Simonin, B. (2009). How international nonprofits build brand equity. International Journal of Nonprofit and Voluntary Sector Marketing, 14(1), 57-69. • Lambert-Pandraud, R., Laurent, G., & Gourvennec, B. (2018). Investigating Brand Verbal Fluency: When known brands do not come to mind. International Journal of Market Research, 60(3), 304-315. doi:10.1177/1470785318757172 • Laurent, G., Kapferer, J.-N., & Roussel, F. (1995). The Underlying Structure of Brand Awareness Scores. Marketing Science, 14(3), G170. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4477424&site=ehost-live • Lawler, S. (2002). Narrative in Social Research. In Qualitative research in action (pp. 242-258). London, UK: Sage Publishing Ltd. • Lien, N.-H., & Chen, Y.-L. (2013). Narrative ads: The effect of argument strength and story format. Journal of Business Research, 66(4), 516-522. doi:10.1016/j.jbusres.2011.12.016 • Lin, C.-H., & Chen, M.-Y. (2015). “Being hooked” by a brand story: a view of regulatory focus. European Journal of Marketing, 49(5/6), 692-712. doi:10.1108/EJM-07-2013-0381 • Lloyd, S., & Woodside, A. G. (2015). Advancing paradox resolution theory for interpreting non-profit, commercial, entrepreneurial strategies. Journal of Strategic Marketing, 23(1), 3-18. • Loken, B., & Ward, J. (1990). Alternative Approaches to Understanding the Determinants of Typicality. Journal of Consumer Research, 17(2), 111-126. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4656723&site=ehost-live • McDonald, R. E., Weerawardena, J., Madhavaram, S., & Sullivan Mort, G. (2015). From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies. Management Research Review, 38(9), 970-991. • Merchant, A., Ford, J. B., & Sargeant, A. (2010). Charitable Organizations' Storytelling Influence on Donors' Emotions and Intentions. Journal of Business Research, 63(7), 754-762. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=50963982&site=ehost-live • Mervis, C. B., & Rosch, E. (1975). Family resemblance: Studies in the internal structure of categories. Cognitive Psychology, 7, 573-605. • Michaelidou, N., Micevski, M., & Cadogan, J. W. (2015). An evaluation of nonprofit brand image: Towards a better conceptualization and measurement. Journal of Business Research, 68(8), 1657-1666. • Michel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable giving. Journal of Business Research, 65(5), 701-707. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=72340598&site=ehost-live • Mitchell, S.-L. (2016). Exploring the Role the Brand Plays in the Choice of Charity by UK Volunteers. University of Reading, • Mitchell, S.-L., & Clark, M. (2019). Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations. Journal of Marketing Management, 35(1-2), 13-39. doi:10.1080/0267257X.2018.1562487 • Netolicky, D. M., & Barnes, N. (2018). Method as a journey: a narrative dialogic partnership illuminating decision-making in qualitative educational research. International Journal of Research & Method in Education, 41(5), 500-513. • Nguyen, D. T. (2015). Charity appeal story with a tribal stigma anti-climax twist – consequences of revealing unanticipated information in storytelling. Journal of Strategic Marketing, 23(4), 337-352. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=103339166&site=ehost-live • Papadatos, C. (2006). The art of storytelling: how loyalty marketers can build emotional connections to their brands. Journal of Consumer Marketing. • Pearson, C., & Mark, M. (2001). The hero and the outlaw: Building extraordinary brands through the power of archetypes. New Jork: McGraw-Hill. • Pera, R. (2017). Empowering the new traveller: storytelling as a co-creative behaviour in tourism. Current Issues in Tourism, 20(4), 331-338. • Pera, R., & Viglia, G. (2016). Exploring How Video Digital Storytelling Builds Relationship Experiences. Psychology & Marketing, 33(12), 1142-1150. doi:10.1002/mar.20951 • Rooney, T., Lawlor, K., & Rohan, E. (2016). Telling Tales: Storytelling as a Methodological Approach in Research. Electronic Journal of Business Research Methods, 14(2), 147-156. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=120601951&site=ehost-live • Rouleau, L. (2010). Studying strategizing through narratives of practice. Cambridge handbook of strategy as practice, 258-270. • Sargeant, A., & Lee, S. (2004). Trust and relationship commitment in the United Kingdom voluntary sector: determinants of donor behavior. Psychology & Marketing, 21(8), 613-635. doi:10.1002/mar.20021 • Schank, R. C. (1990). Tell me a story: A new look at real and artificial memory: Charles Scribner's Sons. • Schank, R. C. (2000). Tell me a story: Narrative and intelligence. Evanston, Il.: Northwestern University Press. • Seale, C., Ziebland, S., & Charteris-Black, J. (2006). Gender, Cancer Experience and Internet Use: a Comparative Keyword Analysis of Interviews and Online Cancer Support Groups. Social science & medicine, 62(10), 2577-2590. • Silverman, D. (2011). Interpreting Qualitative Data: A Guide to the Principles of Qualitative Research. Thousand Oaks, CA: Sage Publishing Ltd. • Sim, Y. T., & Mitchell, A. (2017). Wordless games: gameplay as narrative technique. Paper presented at the International Conference on Interactive Digital Storytelling. • Smith, T. (2011). Brand salience not brand science: a brand narrative approach to sustaining brand longevity. Marketing Review, 11(1), 25-40. doi:10.1362/146934711X565279 • Spear, S., & Roper, S. (2013). Using Corporate Stories To Build The Corporate Brand: An Impression Management Perspective. Journal of Product & Brand Management, 22(7), 491-501. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=93511053&site=ehost-live • Spear, S., & Roper, S. (2016). Storytelling in Organisations: Supporting or Subverting Corporate Strategy? Corporate Communications: An International Journal, 21(4), 516-532. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=118744782&site=ehost-live • Spielmann, N. (2016). Is it all or nothing? Testing schema congruity and typicality for products with country origin. Journal of Business Research, 69(3), 1130-1137. doi:10.1016/j.jbusres.2015.08.028 • Stern, B. B. (1994). Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Consumer Effects. Journal of Consumer Research, 20(4), 601-615. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9409162883&site=ehost-live • Strick, M., & Volbeda, M. (2018). When the valence of unconditioned stimuli evolves over time: Evaluative conditioning with good-ending and bad-ending stories. Journal of Experimental Social Psychology, 74, 50-55. • Tree, J. E. F., & Weldon, M. S. (2007). Retelling urban legends. The American journal of psychology, 459-476. • Valenzuela-Garcia, H., Lubbers, M. J., & Rice, J. G. (2019). Charities under austerity: ethnographies of poverty and marginality in Western non-profit and charity associations. Journal of Organizational Ethnography, 8(1), 2-10. • Vallaster, C., & von Wallpach, S. (2018). Brand strategy Co-Creation in a nonprofit context: a strategy-as-practice approach. Nonprofit and Voluntary Sector Quarterly, 47(5), 984-1006. • van Laer, T., Feiereisen, S., & Visconti, L. M. (2019). Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. Journal of Business Research, 96, 135-146. doi:10.1016/j.jbusres.2018.10.053 • Van Riel, C. B. (2000). Corporate Communication Orchestrated by a Sustainable Corporate Story. The expressive organization, 157-181. • Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication: Implementing practices for effective reputation management: Routledge. • Venable, B. T., Rose, G. M., Bush, V. D., & Gilbert, F. W. (2005). The role of brand personality in charitable giving: An assessment and validation. Journal of the Academy of Marketing Science, 33(3), 295-312. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=17517216&site=ehost-live • Visconti, L. M. (2016). A conversational approach to consumer vulnerability: performativity, representations, and storytelling. Journal of Marketing Management, 32(3-4), 371-385. doi:10.1080/0267257X.2015.1122660 • Ward, J. C., & Ostrom, A. L. (2003). The Internet as information minefield: An analysis of the source and content of brand information yielded by net searches. Journal of Business Research, 56(11), 907. doi:10.1016/S0148-2963(01)00277-6 • Waters, R. D., & Wang, W. (2011). Painting a picture of America's nonprofit foundations: a content analysis of public relations photographs distributed through online wire services. International Journal of Nonprofit & Voluntary Sector Marketing, 16(2), 138-149. doi:10.1002/nvsm.408 • Wertime, K. (2003). Building Brands & Believers: How to Connect with Consumers Using Archetypes. In (pp. 250): John Wiley & Sons. • West, D. C., & Sargeant, A. (2004). Taking Risks with Advertising: The Case of the Not-For-Profit Sector. Journal of Marketing Management, 20(9/10), 1027-1045. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=14828830&site=ehost-live • Woodside, A. G. (2010). Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue. Psychology & Marketing, 27(6), 531-540. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=50715256&site=ehost-live • Woodside, A. G., Sood, S., & Miller, K. E. (2008). When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing. Psychology & Marketing, 25(2), 97-145. Retrieved from http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=28443746&site=ehost-live • Wymer, W., Gross, H. P., & Helmig, B. (2016). Nonprofit Brand Strength: What Is It? How Is It Measured? What Are Its Outcomes? Voluntas: International Journal of Voluntary and Nonprofit Organizations, 27(3), 1448-1471.