The influences of country brand authenticity in transnational higher education: student satisfaction at country-branded universities

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Wilkins, S. ORCID: https://orcid.org/0000-0002-0238-1607, Hazzam, J. ORCID: https://orcid.org/0000-0003-4631-9167, Khan, M. Z. I. ORCID: https://orcid.org/0000-0002-7917-7313, Elsayed, M. F. ORCID: https://orcid.org/0000-0002-2432-7900 and El-Said, O. ORCID: https://orcid.org/0000-0003-1408-0972 (2026) The influences of country brand authenticity in transnational higher education: student satisfaction at country-branded universities. Higher Education Research & Development. ISSN 1469-8366 doi: 10.1080/07294360.2026.2639620

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Item Type Article
URI https://centaur.reading.ac.uk/id/eprint/128949
Identification Number/DOI 10.1080/07294360.2026.2639620
Refereed Yes
Divisions Arts, Humanities and Social Science > School of Politics, Economics and International Relations > Politics and International Relations
Publisher Taylor & Francis
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[thumbnail of Open Access]
Preview
Text (Open Access)
- Published Version
· Available under License Creative Commons Attribution.
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Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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