Items where Author is "Gupta, Dr Mamta"
Group by: Item Type | No Grouping Jump to: Article Number of items: 1. ArticleGupta, S., Deodhar, S. J., Tiwari, A. A., Gupta, M. and Mariani, M. (2024) How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement. Journal of Business Research (176). ISSN 0148-2963 (In Press) |
