Number of items: 15.
Article
Japutra, A., Ekinci, Y. and Simkin, L.
(2019)
Self-congruence, brand attachment and compulsive buying.
Journal of Business Research, 99.
pp. 456-463.
ISSN 0148-2963
doi: https://doi.org/10.1016/j.jbusres.2017.08.024
Ekinci, Y., Japutra, A. and Simkin, L.
(2018)
Tie the knot: building stronger consumers’ attachment toward a brand.
Journal of Strategic Marketing, 26 (3).
pp. 223-240.
ISSN 1466-4488
doi: https://doi.org/10.1080/0965254X.2016.1195862
Daukseviciute, I. and Simkin, L.
(2016)
Optimising relationship marketing programmes: a holistic approach.
Journal of Strategic Marketing, 24 (6).
pp. 500-518.
ISSN 1466-4488
doi: https://doi.org/10.1080/0965254X.2015.1063681
Nguyen, B., Ekinci, Y., Simkin, L. and Melewar, T. C.
(2015)
The brand likeability scale: an exploratory study of likeability in firm-level brands.
International Journal of Market Research, 57 (5).
p. 777.
ISSN 1470-7853
doi: https://doi.org/10.2501/IJMR-2015-063
Nguyen, B., Chang, K. and Simkin, L.
(2014)
Customer engagement planning emerging from the “individualist-collectivist”-framework: an empirical examination in China and UK.
Marketing Intelligence & Planning, 32 (1).
pp. 41-65.
ISSN 0263-4503
doi: https://doi.org/10.1108/MIP-11-2012-0130
Japutra, A., Ekinci, Y. and Simkin, L.
(2014)
Exploring brand attachment, its determinants and outcomes.
Journal of Strategic Marketing, 22 (7).
pp. 616-630.
ISSN 0965-254X
doi: https://doi.org/10.1080/0965254X.2014.914062
Japutra, A., Ekinci, Y., Simkin, L. and Nguyen, B.
(2014)
The dark side of brand attachment: a conceptual framework of brand attachment's detrimental outcomes.
The Marketing Review, 14 (3).
pp. 245-264.
ISSN 1472-1384
doi: https://doi.org/10.1362/146934714X14024779061875
Nguyen, B. and Simkin, L.
(2013)
The dark side of CRM: advantaged and disadvantaged customers.
Journal of Consumer Marketing, 30 (1).
pp. 17-30.
ISSN 0736-3761
doi: https://doi.org/10.1108/07363761311290812
Nguyen, B. and Simkin, L.
(2012)
Fairness quality: the role of fairness in a social and ethically oriented marketing landscape.
Marketing Review, 12 (4).
pp. 333-344.
ISSN 1472-1384
doi: https://doi.org/10.1362/146934712X13469451716556
Dibb, S. and Simkin, L.
(2009)
Bridging the segmentation theory/practice divide.
Journal of Marketing Management, 25 (3/4).
pp. 219-225.
ISSN 1472-1376
doi: https://doi.org/10.1362/026725709X429728
Dibb, S. and Simkin, L.
(2009)
Implementation rules to bridge the theory/practice divide in market segmentation.
Journal of Marketing Management, 25 (3/4).
pp. 375-396.
ISSN 1472-1376
doi: https://doi.org/10.1362/026725709X429809
Simkin, L.
(2008)
Achieving market segmentation from B2B sectorisation.
Journal of Industrial & Business Marketing, 23 (7).
pp. 464-474.
ISSN 0885-8624
doi: https://doi.org/10.1108/08858620810901220
Dibb, S., Simkin, L. and Wilson, D.
(2008)
Diagnosing and treating operational and implementation barriers in synoptic marketing planning.
Industrial Marketing Management, 37 (5).
pp. 539-553.
ISSN 0019-8501
doi: https://doi.org/10.1016/j.indmarman.2007.08.002
Report
Simkin, L.,
(2013)
To boardrooms and sustainability: the changing nature of segmentation.
Report.
Henley Centre for Customer Management
Conference or Workshop Item
Daukseviciute, I. and Simkin, L.
(2015)
Critically optimising a relationship marketing programme: the case of a commercial bank.
In: AM2015 - The Magic in Marketing, 7-9 July 2015, University of Limerick, Ireland.
This list was generated on Thu Dec 26 16:13:46 2024 UTC.