Shaikh, S. and Nicholas, A. (2025) What drives us to go green: the roles of narcissism, virtue signaling and social exclusion. Personality and Individual Differences, 247. 113392. ISSN 1873-3549 doi: 10.1016/j.paid.2025.113392

Shaikh, S. and Gummerum, M. (2025) The impact of power states and belonging on masstige luxury consumption. International Journal of Consumer Studies. ISSN 1470-6431 (In Press)

Shaikh, S. and Gummerum, M. (2025) A luxury consumption perspective on motivations for brand value co-creation in emerging markets. International Journal of Emerging Markets. ISSN 1746-8809 doi: 10.1108/IJOEM-10-2023-1637

Akarsu, T., Shaikh, S. and Maity, M. (2025) Luxury value perceptions and consumer outcomes: a meta‐analysis. Psychology & Marketing, 42 (1). pp. 193-213. ISSN 1520-6793 doi: 10.1002/mar.22120

Shaikh, S. and Gummerum, M. (2022) Development and initial validation of the conspicuous behaviour orientation scale. Journal of Consumer Behaviour, 21 (2). pp. 282-295. ISSN 1479-1838 doi: 10.1002/cb.2001

Shaikh, S., Malik, A., Akram, M. S. and Chakrabarti, R. (2017) Do luxury brands successfully entice consumers? The role of bandwagon effect. International Marketing Review, 34 (4). pp. 498-513. ISSN 1758-6763 doi: 10.1108/IMR-09-2014-0302