2025

Shaikh, S. and Nicholas, A. (2025) What drives us to go green: the roles of narcissism, virtue signaling and social exclusion. Personality and Individual Differences, 247. 113392. ISSN 1873-3549 doi: 10.1016/j.paid.2025.113392

Shaikh, S. and Gummerum, M. (2025) The impact of power states and belonging on masstige luxury consumption. International Journal of Consumer Studies. ISSN 1470-6431 (In Press)

Shaikh, S. and Gummerum, M. (2025) A luxury consumption perspective on motivations for brand value co-creation in emerging markets. International Journal of Emerging Markets. ISSN 1746-8809 doi: 10.1108/IJOEM-10-2023-1637

Akarsu, T., Shaikh, S. and Maity, M. (2025) Luxury value perceptions and consumer outcomes: a meta‐analysis. Psychology & Marketing, 42 (1). pp. 193-213. ISSN 1520-6793 doi: 10.1002/mar.22120

2022

Shaikh, S. and Gummerum, M. (2022) Development and initial validation of the conspicuous behaviour orientation scale. Journal of Consumer Behaviour, 21 (2). pp. 282-295. ISSN 1479-1838 doi: 10.1002/cb.2001

2017

Shaikh, S., Malik, A., Akram, M. S. and Chakrabarti, R. (2017) Do luxury brands successfully entice consumers? The role of bandwagon effect. International Marketing Review, 34 (4). pp. 498-513. ISSN 1758-6763 doi: 10.1108/IMR-09-2014-0302