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Building trust and positive intent among customers and employees through corporate responsibility

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Hillenbrand, C. and Money, K. G. (2010) Building trust and positive intent among customers and employees through corporate responsibility. In: Academy of Management Conference, 6-10 Aug 2010, Montreal, Canada.

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Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:17110
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