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Managing marketing performance

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Palmer, R. (2010) Managing marketing performance. In: Ross, D. (ed.) Fast track to success: managing people and performance. Pearson education, UK. ISBN 9780273732884

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Abstract/Summary

Item Type:Book or Report Section
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:17239
Additional Information:The website connected to this publication is http://www.fast-track-me.com. Palmer is an 'expert voice' in the 'people and performance' section of the 'knowledge cube'.
Publisher:Pearson education
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