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Export performance and reputation

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Casson, M. C. and Wadeson, N. S. (2010) Export performance and reputation. In: da Silva, L. T. and Duguid, P. (eds.) Trade marks, brands and competitiveness. Routledge, London, pp. 31-54. ISBN 9780415776936

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Item Type:Book or Report Section
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
Faculty of Arts, Humanities and Social Science > School of Politics, Economics and International Relations > Economics
ID Code:17727
Publisher:Routledge
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