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Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience

Hair, N., Rose, S. and Clark, M. (2009) Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience. Journal of Customer Behaviour, 8 (1). pp. 51-65.

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To link to this item DOI: 10.1362/147539209X414380


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Leadership, Organisations and Behaviour
Henley Business School > Marketing and Reputation
University of Reading Malaysia
ID Code:20077
Additional Information:From a special issue entitled "Customer behaviour in non-store retailing"
Publisher:Westburn Publishers Limited

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