Segmenting stakeholders in terms of corporate responsibility: implications for reputation management

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Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 and Money, K. (2009) Segmenting stakeholders in terms of corporate responsibility: implications for reputation management. Australasian Marketing Journal, 17 (2). pp. 99-105. ISSN 1441-3582

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Item Type:	Article
Refereed:	Yes
Divisions:	Henley Business School > Marketing and Reputation
ID Code:	20080
Additional Information:	In a special issue entitled "Corporate reputation as anticipated corporate conduct"
Publisher:	Elsevier Limited

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University of Reading