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Segmenting stakeholders in terms of corporate responsibility: implications for reputation management

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Hillenbrand, C. and Money, K. (2009) Segmenting stakeholders in terms of corporate responsibility: implications for reputation management. Australasian Marketing Journal, 17 (2). pp. 99-105. ISSN 1441-3582

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To link to this article DOI: 10.1016/j.ausmj.2009.05.004


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:20080
Additional Information:In a special issue entitled "Corporate reputation as anticipated corporate conduct"
Publisher:Elsevier Limited
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