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Do different marketing practices require different leadership styles? An exploratory study

Lindgreen, A., Palmer, R., Wetzels, M. and Antioco, M. (2009) Do different marketing practices require different leadership styles? An exploratory study. Journal of Business and Industrial Marketing, 24 (1). pp. 14-26. ISSN 0885-8624

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To link to this article DOI: 10.1108/08858620910923667


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:20092
Publisher:Emerald Group Publishing Limited

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