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Do different marketing practices require different leadership styles? An exploratory study

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Lindgreen, A., Palmer, R., Wetzels, M. and Antioco, M. (2009) Do different marketing practices require different leadership styles? An exploratory study. Journal of Business and Industrial Marketing, 24 (1). pp. 14-26. ISSN 0885-8624

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To link to this article DOI: 10.1108/08858620910923667


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:20092
Publisher:Emerald Group Publishing Limited
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