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High-tech, innovative products: identifying and meeting business customers' value needs

Lindgreen, A., Antioco, M., Palmer, R. and van Heesch, T. (2009) High-tech, innovative products: identifying and meeting business customers' value needs. Journal of Business and Industrial Marketing, 24 (3-4). pp. 182-197. ISSN 0885-8624

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To link to this article DOI: 10.1108/08858620910939732


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:20093
Additional Information:In a special issue entitled "Purchasing orientation"
Publisher:Emerald Group Publishing Limited

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