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Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s

Miskell, P. (2009) Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s. Business History, 51 (3). pp. 426-444. ISSN 1743-7938

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To link to this article DOI: 10.1080/00076790902844039


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:20105
Additional Information:SchoolMan_0809_13052011AS
Publisher:Taylor & Francis

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