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Exploring characteristics of BRB partnerships that can bring societal benefits

Money, K. and Hillenbrand, C. (2009) Exploring characteristics of BRB partnerships that can bring societal benefits. In: Society for Business Ethics Annual Meeting, 6-9 Aug 2009, Chicago, IL. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:20107

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