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Successful strategic re-orientation: lessons from Cadbury's experience: an interview with Todd Stitzer, Chief Executive of Cadbury

O’Regan, N. and Ghobadian, A. (2009) Successful strategic re-orientation: lessons from Cadbury's experience: an interview with Todd Stitzer, Chief Executive of Cadbury. Journal of Strategy and Management, 2 (4). pp. 405-412. ISSN 1755-425X

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To link to this article DOI: 10.1108/17554250911003863


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:20117
Additional Information:SchoolMan_0809_13052011AS
Publisher:Emerald

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