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An exploratory case study analysis of contemporary marketing practices

Palmer, R. and Wilson, H. (2009) An exploratory case study analysis of contemporary marketing practices. Journal of Strategic Marketing, 17 (2). pp. 169-187. ISSN 1466-4488

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To link to this article DOI: 10.1080/09652540902879300


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:20120
Additional Information:SchoolMan_0809_13052011AS
Publisher:Taylor & Francis

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