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An exploratory case study analysis of contemporary marketing practices

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Palmer, R. and Wilson, H. (2009) An exploratory case study analysis of contemporary marketing practices. Journal of Strategic Marketing, 17 (2). pp. 169-187. ISSN 1466-4488

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To link to this article DOI: 10.1080/09652540902879300


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:20120
Additional Information:SchoolMan_0809_13052011AS
Publisher:Taylor & Francis
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