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A sales perspective on service dominant logic

LeMeunier-Fitzhugh, K., LeMeunier-Fitzhugh, L., Palmer, R. and Wilson, H. (2009) A sales perspective on service dominant logic. In: AMS Annual Conference, 20-23 May 2009, Baltimore, MD. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:20122
Additional Information:SchoolMan_0809_13052011AS

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