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Advertising, promotion, and the rise of a national building society movement in interwar Britain

Scott, P. and Newton, L., (2009) Advertising, promotion, and the rise of a national building society movement in interwar Britain. Discussion Paper. Henley Business School pp39. (Unpublished)

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Official URL: http://www.henley.reading.ac.uk/management/researc...


Item Type:Report (Discussion Paper)
Divisions:Henley Business School > International Business and Strategy
ID Code:20132
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Publisher:Henley Business School

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