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Disciplining the discipline: understanding postcolonial epistemic ideology in marketing

Varman, R. and Saha, B. (2009) Disciplining the discipline: understanding postcolonial epistemic ideology in marketing. Journal of Marketing Management, 25 (7-8). pp. 811-824. ISSN 1472-1376

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To link to this article DOI: 10.1362/026725709X471640


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:20152
Publisher:Taylor & Francis

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