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Selling the sewing machine around the world: Singer's international marketing strategies, 1850-1920

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Godley, A. (2008) Selling the sewing machine around the world: Singer's international marketing strategies, 1850-1920. In: Singh, A.M. (ed.) Global branding: perspectives and challenges. ICFAI University Press, Hyderabad, India. ISBN 9788131408797

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Item Type:Book or Report Section
Refereed:No
Divisions:Henley Business School > International Business and Strategy
ID Code:20233
Additional Information:SchoolMan_0809_13052011AS
Publisher:ICFAI University Press
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