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Exploring notions of ideal customer experience in online business-to-business environments: a USA / European comparison

Rose, S., Clark, M. and Hair, N. (2008) Exploring notions of ideal customer experience in online business-to-business environments: a USA / European comparison. In: International Colloquium in Relationship Marketing Conference, 14-17 September 2008, Swansea UK. (Unpublished)

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Official URL: http://www.swan.ac.uk/sbe/ICRM2008/index.php


Item Type:Conference or Workshop Item (Paper)
Refereed:No
Divisions:Henley Business School > Leadership, Organisations and Behaviour
Henley Business School > Marketing and Reputation
University of Reading Malaysia
ID Code:20235
Additional Information:SchoolMan_0809_13052011AS

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