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A new perspective on the regional and global strategies of multinational services firms

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Rugman, A. M. and Verbeke, A. (2008) A new perspective on the regional and global strategies of multinational services firms. Management International Review, 48 (4). pp. 397-411. ISSN 0938-8249

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To link to this article DOI: 10.1007/s11575-008-0023-y


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:20275
Uncontrolled Keywords:Globalization, Regional Strategy, Services, Multinational Enterprise
Additional Information:SchoolMan_0809_13052011AS
Publisher:Gabler Verlag
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