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Intra-regional sales, product diversity, and the performance of merchandising multinationals

Sukpanich, N. and Rugman, A. (2007) Intra-regional sales, product diversity, and the performance of merchandising multinationals. Journal of International Management, 13 (2). pp. 131-146. ISSN 1075-4253

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To link to this article DOI: 10.1016/j.intman.2007.01.001


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:21034
Publisher:Elsevier

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