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Marketing

Casson, M. (2006) Marketing. In: Raffaelli, T., Becattni, G. and Dardi, M. (eds.) The Elgar companion to Alfred Marshall. Elgar original reference. Edward Elgar. ISBN 9781843760726

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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.


Item Type:Book or Report Section
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
Faculty of Arts, Humanities and Social Science > School of Politics, Economics and International Relations > Economics
ID Code:21121
Publisher:Edward Elgar

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