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Foreign multinationals and innovation in British retailing, 1850-1962

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Godley, A. (2002) Foreign multinationals and innovation in British retailing, 1850-1962. In: Church, R. and Godley, A. (eds.) The emergence of modern marketing. Routledge, London, pp. 77-97. ISBN 9780714683263

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Item Type:Book or Report Section
Refereed:No
Divisions:Henley Business School > International Business and Strategy
ID Code:21410
Publisher:Routledge
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