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The emergence of modern marketing: international dimensions

Church, R. and Godley, A. (2002) The emergence of modern marketing: international dimensions. In: Church, R. and Godley, A. (eds.) The emergence of modern marketing. Routledge, London, pp. 1-5. ISBN 9780714683263

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Item Type:Book or Report Section
Refereed:No
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:21412
Publisher:Routledge

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