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The transaction-relational continuum: conceptually elegant but empirically denied

Palmer, R. (2007) The transaction-relational continuum: conceptually elegant but empirically denied. Journal of Business and Industrial Marketing, 22 (7). pp. 439-451. ISSN 0885-8624

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To link to this article DOI: 10.1108/08858620710828827


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:22733
Publisher:Emerald Group Publishing Limited

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