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Profiling under conditions of ambiguity: an application in the financial services industry

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Canhoto, A. and Backhouse, J. (2007) Profiling under conditions of ambiguity: an application in the financial services industry. Journal of Retailing and Consumer Services, 14 (6). pp. 408-419. ISSN 0969-6989 (special issue 'Data Mining Applications in Retailing and Consumer Services')

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To link to this article DOI: 10.1016/j.jretconser.2007.02.006


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:22770
Publisher:Elsevier
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