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Relationship marketing and the not-for-profit sector: an extension and application of the commitment-trust theory

Money, K., Money, A., Downing, S. and Hillenbrand, C. (2007) Relationship marketing and the not-for-profit sector: an extension and application of the commitment-trust theory. In: Sargeant, A. and Wymer, W. (eds.) The Routledge companion to nonprofit marketing. Routledge, London, pp. 28-48. ISBN 9780415417273

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Item Type:Book or Report Section
Refereed:No
Divisions:Henley Business School > Marketing and Reputation
ID Code:22796
Publisher:Routledge

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