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An investigation into the values dimensions of branding: implications for the charity sector

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Stride, H. (2006) An investigation into the values dimensions of branding: implications for the charity sector. International Journal of Nonprofit and Voluntary Sector Marketing, 11 (2). pp. 115-124. ISSN 1479-103X

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To link to this article DOI: 10.1002/nvsm.44


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:22833
Publisher:Wiley
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