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Using reputation measurement to create value: an analysis and integration of existing measures

Money, K. and Hillenbrand, C. (2006) Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management, 32 (1). pp. 1-32. ISSN 0306-3070

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Official URL: http://www.braybrooke.co.uk/dynamic/viewarticle.ph...


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:22841
Publisher:The Braybrooke Press

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