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A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships

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Lindgreen, A., Palmer, R., Vanhamme, J. and Wouters, J. (2006) A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships. Industrial Marketing Management, 35 (1). pp. 57-71. ISSN 0019-8501

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To link to this article DOI: 10.1016/j.indmarman.2005.08.008


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:22965
Publisher:Elsevier
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