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No Logo? No way. Branding in the non-profit sector

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Stride, H. and Lee, S. (2007) No Logo? No way. Branding in the non-profit sector. Journal of Marketing Management, 23 (1-2). pp. 107-122. ISSN 1472-1376

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To link to this article DOI: 10.1362/026725707X178585


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23046
Publisher:Taylor & Francis
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