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Marketing practice and market orientation: an exploratory international study

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Palmer, R. and Pels, J. (2005) Marketing practice and market orientation: an exploratory international study. Journal of Euromarketing, 14 (1-2). pp. 59-86. ISSN 1528-6967

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To link to this article DOI: 10.1300/J037v14n01_04


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23060
Publisher:Taylor & Francis
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