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Relationship marketing: schools of thought and future research directions

Palmer, R., Lindgreen, A. and Vanhamme, J. (2005) Relationship marketing: schools of thought and future research directions. Marketing Intelligence and Planning, 23 (3). pp. 313-330. ISSN 0263-4503

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To link to this article DOI: 10.1108/02634500510597337


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23065
Publisher:Emerald

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