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Segmentation: identification, intuition, and implementation

Palmer, R. and Millier, P. (2004) Segmentation: identification, intuition, and implementation. Industrial Marketing Management, 33 (8). pp. 779-785. ISSN 0019-8501

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To link to this article DOI: 10.1016/j.indmarman.2003.10.007


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23112
Publisher:Elsevier

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