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How managers perceive the impacts of information technologies on contemporary marketing practices

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Brookes, R., Brodie, R., Coviello, N. and Palmer, R. (2005) How managers perceive the impacts of information technologies on contemporary marketing practices. Journal of Relationship Marketing, 3 (4-5). pp. 7-26. ISSN 1533-2675

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To link to this article DOI: 10.1300/J366v03n04_02


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23115
Publisher:Routledge
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