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How managers perceive the impacts of information technologies on contemporary marketing practices

Brookes, R., Brodie, R., Coviello, N. and Palmer, R. (2005) How managers perceive the impacts of information technologies on contemporary marketing practices. Journal of Relationship Marketing, 3 (4-5). pp. 7-26. ISSN 1533-2675

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To link to this article DOI: 10.1300/J366v03n04_02


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23115
Publisher:Routledge

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